How to Create Youtube Brand Account
In this guide, we’ll first learn how to create a YouTube Brand Account, and then we’ll also learn how to safely transfer a YouTube channel from one gmail to another gmail step by step.
Introduction
In today’s digital era, a YouTube channel is more than just a video platform — it is a valuable digital asset. For many creators and businesses, their channel represents years of hard work, monetization, and a loyal audience base.
There are times when transferring a YouTube channel becomes necessary — whether you’re moving ownership to a business partner, selling a verified channel, or consolidating content under a single account. The safest way to transfer ownership is through a Brand Account. Unlike personal Google accounts, a Brand Account allows multiple owners and managers without sharing sensitive login credentials.
In this guide, we’ll walk you through the entire step-by-step process of creating youtube brand account and safely transferring a YouTube channel from one gmail to another gmail 2025 — from creating one, to adding new owners, to finalizing the transfer.
Step 1: Open YouTube Studio
1. On your browser, go to https://studio.youtube.com.
2. Sign in with the Google account that currently owns the YouTube channel.
3. Check that you are managing the correct channel by looking at the profile icon (top-right corner) → Switch account – if necessary.
Top-right corner → Click your Profile picture → Switch account → Select correct channel.
Step 2: Check if the Channel is Already on a Brand Account
1. In YouTube Studio, click the “Settings” ( gear icon) at the bottom-left of the menu.
2. From the pop-up window, click “Permissions”.
3. Look for the option:
‣ If you see “Manage permissions”, your channel is already linked to a Brand Account.
‣ If “Manage permissions” is missing, the channel is still under a personal Google account, and you’ll need to move it to a Brand Account first.
Bottom-Left sidebar → Settings → Permissions → Look for “Manage permissions” button.
Step 3: Create a Brand Account (If Required) and Move Your Channel
If your channel isn’t yet on a Brand Account, follow these steps:
1. Open https://www.youtube.com/channel_switcher.
2. Click “Create a new channel”.
3. Enter a name for the new Brand Account and click “Create”.
4. Click on “views all channels” and switch your account to the main channel.
5. Now open https://www.youtube.com/channel_switcher.
6. Click on “Advanced settings” in left side bar.
7. Scroll to “Move channel to a Brand Account”.
8. Select your new Brand Account and click “Replace”.
9. Carefully review the warnings (certain data like watch history may not transfer). Confirm the move.
Step 4: Open Manage Permissions and Invite the New Owner
1. In YouTube Studio, go to Settings → Permissions → Manage permissions.
You’ll be redirected to the Google Brand Account permissions page.
2. Click the Invite new users ( icon in top-right corner).
3. Enter the person’s Google account email address.
4. Select the role from the dropdown:
Owner → Has full rights but not yet Primary.
Manager → Can manage channel but cannot control ownership.
5. Click Invite. The new user will receive an email invitation.
Manage permissions → Top-right corner (person with + icon) → Enter email → Role dropdown → Invite.
Step 5: New Owner Accepts & Waits the 7-Day Security Period
1. The invited user must open their email and click “Accept invitation”.
2. Once accepted, the account becomes an “Owner” (not yet Primary).
3. Google enforces a “7-day waiting period” before you can transfer the “Primary owner” role. This is a built-in safeguard against unauthorized takeovers.
Email inbox → Subject: “Invitation to manage Brand Account” → Click “Accept” → Redirects to YouTube confirmation page.
Step 6: Make the New Owner the Primary Owner
After the 7-day period:
1. Go back to “Settings → Permissions → Manage permissions”.
2. Next to the new owner’s email, click the “Role dropdown”.
3. Select “Primary owner” → Confirm transfer.
4. You’ll see a confirmation message that the ownership has been updated.
Manage permissions → Role dropdown (next to new owner’s name) → Select “Primary owner” → “Transfer”.
Step 7: Remove or Downgrade the Old Owner (Optional)
1. Once the new primary owner is confirmed, you can remove the old owner (yourself) or downgrade your role to Manager.
2. To do this, click the “dropdown next to your name” in the same “Manage permissions” page.
3. Select “Remove” or “Manager” depending on preference.
Manage permissions → Role dropdown → “Remove” or “Change role”.
Post-Transfer Checklist
Before considering the process complete, confirm the following:
AdSense Account: Check if the new owner’s AdSense is correctly linked under “YouTube Studio → Earn → AdSense settings”.
Monetization Status: Ensure the channel remains monetized (sometimes re-verification is required).
Linked Accounts: Reconnect Google Analytics, Search Console, or social accounts if disconnected.
Backup Data: Use “Google Takeout” to export old channel data if you want a record.
Enable 2-Step Verification: Ask the new owner to activate two-factor authentication on their Google account.
FAQs
Q1. Can I transfer a monetized channel without losing AdSense approval?
Yes. The YouTube channel itself transfers to the new Brand Account. However, the AdSense account may need to be re-linked under the new owner. Always check the “Earn → AdSense settings” tab after transfer.
Q2. How long does it take to make someone Primary Owner?
The new owner must first be an “Owner” for 7 days. After this waiting period, you can assign them as Primary Owner.
Q3. Can I move my channel if it has copyright strikes?
Yes, but copyright strikes, community guideline warnings, and other restrictions remain with the channel even after transfer.
Q4. Is it safe to share my Google account login instead?
No. Never share your personal Google account credentials. The Brand Account method is the official and safest way to transfer.
Q5. Can I cancel a transfer after inviting someone?
Yes. Before the new owner becomes Primary Owner, you can remove them from the “Manage permissions” page at any time.
Conclusion
Transferring a YouTube channel can feel complicated, but with a Brand Account it becomes both safe and secure. By following these steps — from creating a Brand Account, inviting the new owner, waiting out the 7-day security period, and finally transferring the Primary Owner role — you can ensure a smooth transition without risking your channel’s integrity.
Whether you’re passing your channel to a trusted partner, selling a verified asset, or simply restructuring your digital presence, this method protects both parties and keeps your audience engaged without disruption.
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